Janet is an avid marathon runner.She is what marketers would call an innovator.Janet is likely to:
A) own the newest,most advanced running shoes available.
B) attend or participate in the famous national marathons.
C) subscribe to newsletters about the latest marathon-running health and nutrition information.
D) have a number of marathon running links bookmarked on her computer.
E) all of these.

Question

Quizplus · Accepted Answer

Innovators are individuals who are eager to adopt new technology, products, or services. In this case, Janet's passion for marathon running makes her an innovator in the running industry. As an innovator, it is likely that she would own the newest, most advanced running shoes available (A), attend or participate in famous national marathons (B), subscribe to newsletters about the latest marathon-running health and nutrition information (C), and have a number of marathon running links bookmarked on her computer (D). Therefore, all of these options are likely to be applicable to Janet.

Janet Is an Avid Marathon Runner