Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to come up with names for a new beach resort.You are engaged in __________,a form of idea generation.
A) R&D
B) licensing technology
C) consumer research
D) geodemographic analysis
E) brainstorming

Question

Quizplus · Accepted Answer

Brainstorming is a form of idea generation where a group of people come up with a large number of ideas in a short amount of time. This is what is occurring in this scenario as the team is tasked with coming up with names for a new beach resort. R&D (A) typically stands for Research and Development, which is not relevant to this scenario. Licensing technology (B) refers to the process of licensing or buying the rights to use someone else's technology, which is also not relevant to this scenario. Consumer research (C) involves gathering data on consumers and their preferences, which is not what is happening in this scenario. Geodemographic analysis (D) involves studying the geographic and demographic characteristics of an area, which is also not relevant to this scenario.

Suppose That You Work for an Advertising Agency and Are