Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are ____________,who can provide ideas for new and improved products.
A) early adopters
B) market testers
C) lead users
D) reverse engineers
E) concept testers

Question

Quizplus · Accepted Answer

Lead users are customers who are currently using a product in novel ways, or who have unique needs that aren't currently being met by the market. Ron is looking for these customers in order to generate ideas for new and improved products.

Ron Sells Commercial-Grade Tools to Building Contractors