If a new product concept gets positive evaluations from potential customers,the next step for a marketer is:
A) market testing.
B) product development.
C) brainstorming.
D) reverse engineering.
E) launching the product.

Question

Quizplus · Accepted Answer

After receiving positive evaluations, the next step is product development, where the concept is turned into a physical product or prototype for further testing and refinement.

If a New Product Concept Gets Positive Evaluations from Potential