The __________ step in the product development process is critical because it requires tremendous resources and extensive coordination of all aspects of the marketing mix.
A) pretesting
B) product launch
C) post-testing
D) product development
E) evaluation of results

Question

Quizplus · Accepted Answer

The product launch is the critical step in the product development process that requires tremendous resources and extensive coordination of all aspects of the marketing mix. It is the stage when the product is introduced to the market, and the success of the product depends on how well it is received by the target audience. This step involves a comprehensive plan and execution of various marketing strategies. Therefore, the correct answer is B, product launch.

The __________ Step in the Product Development Process Is Critical