Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?
A) How much should be shipped initially to the stores?
B) Where should the merchandise be stored: at distribution centers,or shipped directly to the stores?
C) Which retailers are chosen to sell the product?
D) Are the packaging colors working well with the target markets?
E) How could they facilitate the display of the product in the stores?

Question

Quizplus · Accepted Answer

Packaging colors are related to the Product element in the marketing mix, not the Place element. The other options all relate to Place, specifically distribution and retail strategy.

Now That the Consumer Demand Was Building for Miranda's New