Firms with upscale brands like Rolex and Gucci often have to protect their brand assets from:

Name: Firms with upscale brands like Rolex and Gucci often have to protect their brand assets from:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Firms with upscale brands like Rolex and Gucci often have to protect their brand assets from counterfeits, as these can damage the brand's reputation and diminish consumer trust in the authenticity and quality of their products. Counterfeits also create unfair competition and revenue loss for the brand owner.

Firms with Upscale Brands Like Rolex and Gucci Often Have