Private-label brands like Gap and Victoria's Secret have increased in importance along with the increased power of ___________ in the supply chain.

Question

Quizplus · Accepted Answer

Private-label brands are created and sold exclusively by retailers, who have increased their power in the supply chain by directly connecting with manufacturers and reducing their dependence on wholesalers and manufacturer's reps.

Private-Label Brands Like Gap and Victoria's Secret Have Increased in Importance