__________ occurs when the brand extension adversely affects consumer perceptions about the attributes of the core brand.

Question

Quizplus · Accepted Answer

Brand dilution occurs when the introduction of a brand extension weakens the established brand and damages consumer perceptions about its attributes. This can happen when a brand extension is too far removed from the core brand's identity, or when the quality of the extension product is not up to standard, leading consumers to perceive the core brand as less valuable or diluted.

__________ Occurs When the Brand Extension Adversely Affects Consumer Perceptions