Brand repositioning refers to a strategy in which marketing changes a brand's focus to target new customers or realign the brand with changing perceptions.Another name for brand repositioning is:

Question

Quizplus · Accepted Answer

Brand repositioning is also referred to as rebranding. This is because the strategy involves changing the brand's image and identity to promote a new perception to consumers. The other answer choices, such as strategic brand alteration and change management, do not specifically refer to the process of repositioning a brand. Perception tracking and brand scaling are not alternative names for brand repositioning.

Brand Repositioning Refers to a Strategy in Which Marketing Changes