Marketers need to think about the product offer on three levels.Which of the following levels includes associated services such as warranties,financing,support and after-sale service?

Question

Quizplus · Accepted Answer

The augmented product level includes additional services and benefits that surround the product itself, such as warranties, financing, and after-sale support. The other levels include the core customer value (what the customer is really buying), the actual product (the physical product and its features), the modified product (changes made to the actual product), and the core product (the fundamental benefit or solution the product provides).

Marketers Need to Think About the Product Offer on Three