When the market research problem is not clearly defined,a researcher will likely engage in __________ research.

Question

Quizplus · Accepted Answer

Exploratory research is used when the research problem is not clearly defined and the objective is to gain insights and understanding of the problem. It helps in formulating research questions and hypotheses for further research. Data mining, survey, conclusive, and experimental research are used when the problem is already defined and the objective is to answer specific research questions or test hypotheses.

When the Market Research Problem Is Not Clearly Defined,a Researcher