When the detailed opinions of a few industry experts or experienced consumers are needed,__________ are often the best exploratory research method.

Question

Quizplus · Accepted Answer

In-depth interviews are the best choice when detailed opinions of a few industry experts or experienced consumers are needed. These interviews allow for a more in-depth exploration of the topic and the interviewer can ask follow-up questions to gain a better understanding of the interviewee's perspective. Focus groups and surveys may not provide the same level of detail, and social media studies and secondary data mining studies may not capture the specific opinions of the target group.

When the Detailed Opinions of a Few Industry Experts or Experienced