Recently,the number of students enrolled in the marketing program dropped while enrollment in the psychology program increased.The chair of the marketing department will probably use __________ as a first step to gain a better understanding of why enrollments are changing.

Question

Quizplus · Accepted Answer

The chair of the marketing department would use exploratory research as a first step to gain a better understanding of why enrollments are changing. Exploratory research is conducted to gain a preliminary understanding of the phenomena or situation under investigation. It is often used for exploratory purposes or to identify possible underlying factors that may explain the changes in enrollment. Other methods such as experimental research or data warehousing are not appropriate as the problem is not related to testing specific hypotheses or analyzing large volumes of data. Similarly, syndicated data and structured questionnaires may not be effective for providing insights into the reasons for changes in enrollment.

Recently,the Number of Students Enrolled in the Marketing Program Dropped