When consumers are unable to articulate their experiences,__________ becomes particularly useful in understanding consumers' preferences.

Question

Quizplus · Accepted Answer

When consumers cannot articulate their experiences, their actions and behaviors become important clues to their preferences. By observing consumers in different contexts and situations, companies can gain valuable insights into what drives their behavior and how they make purchasing decisions. For example, a company might observe consumers in a store or online to determine which products they choose, how they navigate the shopping experience, and what factors influence their decision-making.

When Consumers Are Unable to Articulate Their Experiences,__________ Becomes Particularly