Tyree is concerned about a competitor's new line of outdoor barbeque grills that provide most of the same features as his products.Tyree might consider using __________ to gather exploratory information from consumers about the competitor's offerings.

Question

Quizplus · Accepted Answer

Focus groups are a great way to gather exploratory information from consumers about a competitor's offerings. Focus groups allow for in-depth discussions and reactions to the competitor's products, which can provide valuable insights into consumer attitudes and preferences. Industry surveys and primary data mining may not provide the same level of detailed information, while experiments and observations may not be practical or ethical in this situation.

Tyree Is Concerned About a Competitor's New Line of Outdoor