Focus groups are often used to gather:

Question

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Focus groups are a common method for gathering qualitative data from a group of people about their opinions, attitudes, and reactions to various stimuli. This can include their initial reactions to new products, responses to competitive offerings, feedback on advertising messages, and reactions to point-of-purchase displays or other marketing materials. Focus groups can provide valuable insights into consumer behavior and preferences, helping companies to better understand their target audience and refine their marketing strategies.

Focus Groups Are Often Used to Gather