In the infamous Coke-New Coke taste test,54 percent of consumers,using a blind taste test,preferred the New Coke formula.This is an example of a(n)__________ market research method.

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Quizplus · Accepted Answer

Conclusive market research methods are used to provide conclusive evidence or data that can support or refute a hypothesis or research question. In this case, the taste test provided conclusive evidence that the majority of consumers preferred the New Coke formula over the original. Nonetheless, it is worth noting that research findings can be influenced by factors such as sampling bias or measurement error, which limit the generalization of conclusions across the entire population.

In the Infamous Coke-New Coke Taste Test,54 Percent of Consumers,using