Quitman had no idea how consumers would respond to a survey about marketing of a program opening up space travel to private citizens.He could use __________ to allow respondents to answer in their own words.

Question

Quizplus · Accepted Answer

A survey with open-ended questions would allow respondents to answer in their own words, providing Quitman with qualitative data about their opinions and attitudes towards the marketing of a program opening up space travel to private citizens. This would provide more in-depth insights compared to a structured questionnaire, which limits respondents to predetermined answer choices. Secondary data, an observational study, and an experiment may not be relevant or feasible in this situation.

Quitman Had No Idea How Consumers Would Respond to a Survey