Retail store chains often use __________ data to identify other locations with similar demographics and purchasing behavior where it might make sense to open additional stores.
A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Question

Quizplus · Accepted Answer

Geodemographic data provides information about the characteristics and behavior of a population in a specific geographic area. By analyzing this data, retail store chains can identify other locations with similar demographics and purchasing behavior where it might make sense to open additional stores. This allows them to target their expansion efforts more effectively and maximize their chances of success.

Retail Store Chains Often Use __________ Data to Identify Other