By designing subcompact cars specifically for Chinese consumers,American and Japanese auto makers are engaging in:
A) geographic segmentation
B) psychographic segmentation
C) geodemographic segmentation
D) demographic segmentation
E) behavioral segmentation

Question

Quizplus · Accepted Answer

Geographic segmentation is the process of dividing a market into different groups based on their geographic location. In this case, American and Japanese auto makers are designing subcompact cars specifically for Chinese consumers, which is a geographic segmentation strategy.

By Designing Subcompact Cars Specifically for Chinese Consumers,American and Japanese