The greater the discrepancy between a consumer's __________,the greater the consumer's need recognition will be.
A) financial risk and performance risk
B) search for alternatives and alternatives found
C) needy state and desired state
D) universal set and evoked set
E) external and internal information search

Question

Quizplus · Accepted Answer

Consumer's need recognition arises when they perceive a discrepancy between their current needy state and their desired state. The greater the discrepancy between both, the more is the need recognition. Hence, Option C is the correct answer.

The Greater the Discrepancy Between a Consumer's __________,The Greater the Consumer's