Setting unrealistically high consumer expectation often leads to
A) ritual reversion.
B) customer dissatisfaction.
C) postpurchase harmony.
D) financial risk.
E) perceptual learning.

Question

Quizplus · Accepted Answer

Setting unrealistically high consumer expectations often leads to customer dissatisfaction as the product or service may not be able to meet the high expectations set by the marketer. This could result in negative word-of-mouth, loss of customers, and damage to the brand image.

Setting Unrealistically High Consumer Expectation Often Leads to