Marketers are particularly interested in postpurchase behavior because it
A) involves both compensatory and noncompensatory consumers.
B) offers insights into information search methods.
C) avoids situational conflicts.
D) involves actual rather than potential customers.
E) it involves both actual and potential customers.

Question

Quizplus · Accepted Answer

The Answer of Marketers are particularly interested in postpurchase behavior because it
A) involves both compensatory and noncompensatory consumers.
B) offers insights into information search methods.
C) avoids situational conflicts.
D) involves actual rather than potential customers.
E) it involves both actual and potential customers.

Marketers Are Particularly Interested in Postpurchase Behavior Because It