Steve wasn't sure what kind of salsa he wanted to get for his upcoming Superbowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different--and more expensive--kind of tortilla chip after tasting it.Marketers identify this as a success story of:
A) learning.
B) taste heuristics.
C) social factors.
D) advertisements.
E) in-store demonstrations.

Question

Quizplus · Accepted Answer

The success story is attributed to in-store demonstrations as Steve was able to sample different varieties of salsa and eventually chose the ones he liked after trying them.

Steve Wasn't Sure What Kind of Salsa He Wanted to Get