Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in:
A) low involvement decision making.
B) extended problem solving.
C) educational heuristics.
D) prepurchase dissonance.
E) limited problem solving.

Question

Quizplus · Accepted Answer

Thanh is facing a complex decision with high risk and high cost, which requires significant information gathering and careful consideration. These are characteristics of extended problem solving, where the decision maker engages in a thorough search for information and evaluates alternatives based on objective criteria. She is unlikely to rely on educational heuristics (simple decision rules) or engage in limited problem solving (minimal information search and evaluation of alternatives). Prepurchasing dissonance is a post-decision phenomenon that results from doubts and anxiety about the choice made, rather than a decision-making process itself. Low involvement decision making is appropriate for routine decisions with low importance and low risk, which is not the case for Thanh.

Thanh Has to Decide Which College to Attend