Viewers of the baseball World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast (the "Oscars")are likely to see ads for clothing and hair care products,due to
A) cultural expectations.
B) male domination in corporate boardrooms.
C) demographic data indicating that Monday Night Football attracts male viewers and the Academy Awards attracts female viewers.
D) marketers' perceptions that women don't like beer and men don't care about their hair.
E) multiyear advertising contracts that cannot be broken.

Question

Quizplus · Accepted Answer

Demographic data shows that the viewership of the baseball World Series is primarily male, while the viewership of the Academy Awards broadcast is primarily female. Therefore, advertisers target their ads towards the respective audience based on the demographic data. Beer and cars are traditionally associated with male interests, while clothing and hair care products are traditionally associated with female interests.

Viewers of the Baseball World Series Are Likely to See