Question 1

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Accepted Answer

The challenge for marketers in integrating people from many different cultures into the social fabric of the country is to determine whether a group's culture can be used as a relevant identifier for a particular target group. This is important because marketers need to understand the values, beliefs, and customs of different cultures to effectively target and communicate with them.

Question 2

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is

Accepted Answer

The macroenvironment refers to external factors that are beyond a firm's control, such as economic, demographic, technological, and cultural factors. On the other hand, the immediate marketing environment includes those factors that are closer to the company and can have a more immediate impact, such as competitors, suppliers, customers, and marketing intermediaries.

Question 3

Viewers of the baseball World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast (the "Oscars")are likely to see ads for clothing and hair care products,due to

Accepted Answer

Demographic data shows that the viewership of the baseball World Series is primarily male, while the viewership of the Academy Awards broadcast is primarily female. Therefore, advertisers target their ads towards the respective audience based on the demographic data. Beer and cars are traditionally associated with male interests, while clothing and hair care products are traditionally associated with female interests.

Question 4

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Accepted Answer

Language is the most important aspect to consider when adapting a commercial created for U.S. markets for use in England. The language used in the commercial may need to be adapted to meet the linguistic and cultural expectations of English consumers. Other aspects such as dress, symbols, demographics, and social trends may also vary between the two countries, but they are less critical to the message and impact of the commercial.

Question 5

Identifiable elements of a country's culture include

Accepted Answer

All of these are identifiable elements of a country's culture. Dress, symbols, ceremonies, and language differences all contribute to a nation's unique culture.

Question 6

When studying culture,the challenge for marketers is to determine whether culture

Accepted Answer

When studying culture, marketers need to determine whether the culture they are targeting can help them identify a specific group that may be interested in the products they offer. This helps them to tailor their marketing campaigns accordingly and increase their chances of success.

Question 7

Marketers have learned that culture influences __________ consumers buy.

Accepted Answer

Culture can impact all aspects of consumer behavior, including what products they buy, how they buy them, where they buy them, and when they buy them. For example, in some cultures, it may be customary to haggle over prices while shopping, whereas in others, fixed prices are expected. Understanding cultural influences is important for marketers in order to effectively target and appeal to different consumer groups.

Question 8

The shift of population from the "Rust Belt" in the North to the "Sun Belt" in the South and Southwest will likely

Accepted Answer

The shift of population from the "Rust Belt" in the North to the "Sun Belt" in the South and Southwest is likely to reduce regional cultural differences. As people from different regions come together in new areas, they may adopt similar cultural behaviors and norms, which could result in a blending of regional cultures. However, this does not necessarily mean that national cultural identity will be decreased or that demographic information will be difficult to collect. The shift in population may also create a demand for a new generational cohort, but this is not directly related to the impact on regional cultural differences.

Question 9

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

Accepted Answer

Culture refers to the shared meanings, beliefs, morals, values, and customs of a group of people. Social concerns, demographics, generational cohorts, and religion may all be factors that contribute to or are influenced by a particular culture, but they do not define culture in and of themselves.

Question 10

From a marketing perspective,what separates __________ from the generation before them is that they are individualistic,value leisure time as a high priority,and are trying to maintain their youth.

Accepted Answer

The answer of From a marketing perspective,what separates __________ from...

Question 11

In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of the impact of

Accepted Answer

The difference in terminology for a foot-long sandwich in different parts of the country shows how regional culture can impact language and food preferences. Different regions often have their own unique customs and traditions, including food preferences and terminology.

Question 12

Julie is an experienced shopper.She has been doing the family's weekly shopping since she was twelve.She is not very interested in status items,and questions advertising claims.Julie is most likely to be in the __________ generational cohort.

Accepted Answer

Generation X individuals were born between 1965 and 1980, and Julie's shopping habits suggest that she values practicality and is skeptical of advertising claims. This aligns with the independent and self-reliant attitudes commonly associated with Generation X. In contrast, Baby Boomers (born between 1946 and 1964) grew up during a time of tremendous social change and are often characterized as being idealistic and optimistic. Generation Y (born between 1981 and 1996) and Generation Z (born after 1997) are more likely to be comfortable with technology and have grown up in an environment of constant change and innovation. None of these generational cohorts seem to fit Julie's shopping habits as well as Generation X. Additionally, it is unclear what Generation W refers to.

Question 13

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Accepted Answer

The marketers are using demographic information to compare the media profile with their target audience. Demographics refer to characteristics such as age, income, gender, and race, which are commonly used to describe and analyze a population.

Question 14

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Accepted Answer

The answer of Generational cohorts are groups of people of...

Question 15

Firms that provide materials,transportation,advertising,accounting,and other goods and services,helping a firm create value for its customers,are called

Accepted Answer

Firms that provide materials, transportation, advertising, accounting, and other goods and services and help a firm create value for its customers are called corporate partners. These partners collaborate with the firm to create a smooth flow of goods and services to the end-customer, ultimately benefiting the firm by reducing its costs and increasing its efficiency.

Question 16

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Accepted Answer

The question is asking about why political candidates tailor their messages to different areas of the country. The best choice is therefore regional culture, as this refers to the unique beliefs, values, and customs of different regions of the country. Demographics and generational cohorts may also play a role in candidate messaging, but they are not as directly related to geographic differences. Popular culture and country culture are too broad and not specific enough to answer the question accurately.

Question 17

Marketers selling to the __________ generational cohort need to recognize that these consumers are not too interested in shopping,are cynical,and are less likely to believe advertising claims than the generation(s)before them.

Accepted Answer

Generation X is known for being skeptical and less trusting of advertising, often due to their experiences growing up during times of economic and social change. They are generally less interested in shopping compared to other generations.

Question 18

Insight Guides,a line of travel books,provides travelers with background information about the people's beliefs,values,and customs.Insight's books educate travelers about a country's

Accepted Answer

Insight Guides provide travelers with information about a country's beliefs, values, and customs, which falls under the umbrella of culture. Therefore, the best choice is E.

Question 19

Typical demographic data include

Accepted Answer

Typical demographic data includes all of these factors - gender, income, race, and geographic region.

Question 20

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Accepted Answer

The purchases of American flags by Americans nationwide on the day of the World Trade Center attacks indicates a country culture of patriotism and unity in response to the tragic event.

Quiz 5: Analyzing the Marketing Environment