Question 1

The three elements of the consumer's immediate environment are the company,competition,and corporate partners.

Accepted Answer

The consumer's immediate environment indeed includes the company (offering the product or service), competition (other companies offering similar products or services), and corporate partners (companies that work together in joint ventures or partnerships).

Question 2

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Accepted Answer

A good marketer understands the importance of paying attention to customer needs and keeping up with market trends and changes. This allows them to identify potential opportunities and tailor their marketing strategies accordingly.

Question 3

The global spread of technology has eliminated all differences between cultures.

Accepted Answer

While technology has certainly brought people from different cultures and parts of the world closer together, it has not eliminated all differences between cultures. Differences in language, religion, customs, and traditions still remain, and technology has not been able to completely erase these differences. Additionally, not all cultures have equal access to technology and there are still significant disparities in technological resources and skills across the world.

Question 4

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in target markets.

Accepted Answer

Demographic profiles provide a quick summary of the typical consumer in a target market based on factors such as age, gender, income, education, and other characteristics.

Question 5

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Accepted Answer

There is no evidence to support this claim. In fact, as of 2021, Burger King has ongoing partnerships with Nickelodeon and the SpongeBob franchise.

Question 6

The term "time-poor society" refers to the lack of leisure time people have today.

Accepted Answer

The term "time-poor society" does indeed refer to the lack of leisure time people have today, making this statement true.

Question 7

Successful firms focus their efforts on satisfying customer needs that match their core competencies.

Accepted Answer

This statement highlights the importance of aligning customer needs with a firm's core competencies for success. Focusing on meeting customer needs that a firm is already skilled in can lead to better results and a competitive advantage.

Question 8

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

Accepted Answer

The answer of When analyzing the immediate environment and the...

Question 9

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

Accepted Answer

While environmentally friendly products are a part of socially responsible marketing, it is a much broader concept that includes ethical sourcing, fair labor practices, community involvement, and other factors beyond just “green” products.

Question 10

Tweens rarely use any type of technology.

Accepted Answer

Tweens, or kids between the ages of roughly 9 and 12, are known for their use of technology, including smartphones, tablets, and gaming devices.

Question 11

Demographics are transmitted by words,literature,and institutions from generation to generation.

Accepted Answer

Demographics refer to statistical data relating to the population and particular groups within it, such as age, race, or income, and are not transmitted through words, literature, and institutions but are collected through surveys and censuses.

Question 12

Members of Generation Y share a strong emphasis on balancing work and life.

Accepted Answer

Studies have shown that members of Generation Y prioritize work-life balance above other considerations in their career decisions.

Question 13

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Accepted Answer

As the euro becomes more expensive relative to the dollar, European wines will become relatively more expensive for American consumers. Therefore, it is unlikely that they will purchase more European wines.

Question 14

One of the social trends discussed in the text that is shaping consumer values in the U.S.and around the world is a concern about the vast disparity in income.

Accepted Answer

The answer of One of the social trends discussed in...

Question 15

The members of Generation X are also referred to as Digital Natives.

Accepted Answer

The term "Digital Natives" refers to the generation born after the advent of the internet and growing up with digital technology as a ubiquitous part of their lives, such as Millennials and Generation Z. Generation X refers to those born between the mid-1960s and the early 1980s, prior to widespread digital technology adoption.

Question 16

Macroenvironmental factors include the company,competition,and corporate partners.

Accepted Answer

Macroenvironmental factors include external factors that are beyond the control of the company, such as political, economic, social, technological, environmental, and legal factors. The company, competition, and corporate partners are considered part of the microenvironment, which are directly connected to the company and can be influenced by its actions.

Question 17

When Marcia decided she couldn't afford to take a vacation this year,she went to the mall and bought herself a bottle of her favorite expensive perfume instead.This behavior is referred to as the "lipstick effect."

Accepted Answer

The "lipstick effect" refers to the phenomenon where people still indulge in small luxury items, like lipstick or perfume, during tough economic times as a way to boost their mood or feel better without spending too much money.

Question 18

In the immediate environment,the competition has no effect on consumers.

Accepted Answer

Competition in the immediate environment can affect consumers as they compare and evaluate different products or services offered by competitors before making a purchase decision. This can lead to changes in pricing, quality, and marketing strategies adopted by businesses to attract customers.

Question 19

By 2015,people will access the web more often through smartphones than through laptops and desktops combined.

Accepted Answer

This prediction was made by Mary Meeker, a venture capitalist and internet trends analyst, in her 2010 presentation at the Web 2.0 Summit. This prediction was later proven to be true as smartphone usage surpassed laptop and desktop usage for accessing the internet by the end of 2016.

Question 20

Inflation refers to the cost of borrowing money.

Accepted Answer

Inflation refers to the general increase in prices of goods and services over time. It is not related to the cost of borrowing money, which is determined by factors such as interest rates, creditworthiness, and market conditions.

Quiz 5: Analyzing the Marketing Environment