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In the "Giving Credit Where Credit Isn't Due" Scenario,a Research

Question 63

Multiple Choice

In the "Giving Credit Where Credit Isn't Due" scenario,a research firm recommends that a catalog retailer of children's furnishings promote merchandise to low-income single parents,using credit tied to the customer's checking account and extremely high interest rates.Which of the following ethical questions should the catalog company's marketing manager ask before making a decision?


A) Would I like to be on the receiving end of this proposal?
B) Would I like to see a story in my local paper about this strategy?
C) Would I want my parents to know about my using this strategy?
D) Will I be able to look myself in the mirror if I implement this recommendation?
E) All of these

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