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In the "No Wonder It's So Good" Scenario,the Marketing Manager

Question 65

Multiple Choice

In the "No Wonder It's So Good" scenario,the marketing manager learns her company's cola product contains a small amount of alcohol,although it is not listed on the ingredients.The company is not required to list the alcohol because it is such a small amount.The marketing manager is concerned about the impact of this omission,if it becomes widely known.This raises the __________ test of ethical action.


A) publicity
B) moral mentor
C) golden rule
D) person in the mirror
E) all of these

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