Using the BCG portfolio analysis,a "dog" should be phased out unless:
A) its marketing manager is a champion of the product.
B) additional resources could increase its relative market share slightly.
C) it complements or boosts the sales of another product.
D) the market has a small chance of rebounding.
E) None of the above.Dogs should be phased out.

Question

Quizplus · Accepted Answer

A "dog" in the BCG matrix has low market share and low growth. However, if it complements or boosts the sales of another product, it may still be valuable to the company and worth keeping.

Using the BCG Portfolio Analysis,a "Dog" Should Be Phased Out