Quitman sells his business language dictionary to college students throughout the United States.He wants to start selling the book to international students abroad.Quitman wants to pursue a __________________ growth strategy.
A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development

Question

Quizplus · Accepted Answer

Market development refers to expanding sales of existing products to new international markets, which aligns with Quitman's goal of selling his existing business language dictionary to international students abroad. Product proliferation, product development, and diversification all involve creating or offering new products, which is not Quitman's current goal. Market penetration involves increasing sales within an existing market, but Quitman is seeking to enter new international markets.

Quitman Sells His Business Language Dictionary to College Students Throughout