Sarah has decided to pursue a market penetration strategy for her French cookware product line.She will likely increase advertising and sales promotion.She may also consider:

Question

Quizplus · Accepted Answer

Getting the stores who carry her products to promote them more heavily is aligned with the market penetration strategy as it aims to increase sales and market share within the existing market. Investing in a travel agency or shifting resources into a new line of products would be a diversification strategy rather than a market penetration strategy, while expanding into new geographic regions may be considered as a market development strategy. Offering French cooking classes may support the sales of the cookware products but it may not directly contribute to market penetration.

Sarah Has Decided to Pursue a Market Penetration Strategy for Her