As discussed in the chapter opening,Dunkin' Donuts,Starbucks,and McDonald's have all found ways to succeed in the branded coffee market.How have they managed to do this?
A) They use higher-quality ingredients than do other firms.
B) Each of the firms employs marketing strategies that take advantage of the firm's unique strengths.
C) They avoid opening stores near competitors' locations.
D) They have agreed to divide the coffee market between them,and thus can avoid competing with each other.
E) They have competed in the coffee market for so long that their success is guaranteed.

Question

Quizplus · Accepted Answer

Dunkin' Donuts, Starbucks, and McDonald's have each differentiated themselves through unique marketing strategies that capitalize on their individual strengths. For example, Dunkin' Donuts focuses on affordability and convenience, Starbucks prioritizes premium quality and a customer experience, and McDonald's promotes its coffee as a value-added menu item served alongside breakfast items. This allows each brand to appeal to a different segment of the market and avoid direct competition with each other.

As Discussed in the Chapter Opening,Dunkin' Donuts,Starbucks,and McDonald's Have All