Over the last few months,Juan and his colleagues have analyzed the current business situation,and then identified target markets for his firm's personal care products.Finally,they developed the products,prices,distribution and promotion that should appeal to each of those target markets.In doing so,Juan has also identified what he believes is an advantage his competitors cannot match.Juan and his colleagues have been developing:
A) a business mission statement
B) a strategic vision
C) team-building exercises
D) a marketing strategy
E) competitive assessments

Question

Quizplus · Accepted Answer

Juan and his colleagues have developed a marketing strategy by analyzing the current business situation, identifying target markets, developing products, prices, distribution, and promotion that should appeal to each target market, and identifying a competitive advantage.

Over the Last Few Months,Juan and His Colleagues Have Analyzed