In mid-2010,Hewlett-Packard Company (HP)acquired Palm Computing,Inc.,a manufacturer of personal devices and smart phones.Before deciding to acquire the company,strategic planners at HP spent time thinking about how Palm and HP would "fit" together,and how the acquisition might change HP's core goals and objectives.The strategic planners were engaged in the ____________ step of the strategic marketing planning process.
A) Situation analysis
B) Implement marketing mix and allocate resources
C) Identify and evaluate opportunities
D) Evaluate performance
E) Define the business mission

Question

Quizplus · Accepted Answer

The strategic planners were engaged in defining the business mission, which involves considering how the acquisition aligns with the company's goals and objectives.

In Mid-2010,Hewlett-Packard Company (HP)acquired Palm Computing,Inc