Singapore Airlines seeks to differentiate itself from competing airlines,in part through innovative design of its airplane seats and in-flight entertainment systems.Through continuous innovation in these areas,Singapore Airlines is pursuing a __________ macro strategy.
A) customer excellence
B) global excellence
C) locational excellence
D) operational excellence
E) product excellence

Question

Quizplus · Accepted Answer

Singapore Airlines' focus on innovative design of airplane seats and in-flight entertainment systems reflects a product excellence macro strategy.

Singapore Airlines Seeks to Differentiate Itself from Competing Airlines,in Part