Marketers want their firms to develop efficient operations because this kind of efficiency:
A) usually leads to lower prices or greater pricing flexibility.
B) allows the firm to offer greater value to customers.
C) makes it easier to get the products customers want to them when they want them.
D) can lead to more attractive margins.
E) All of these.

Question

Quizplus · Accepted Answer

Developing efficient operations can lead to lower costs, which can result in lower prices or greater pricing flexibility, as well as allow firms to offer greater value to customers. It also makes it easier to get products to customers when they want them, which can lead to improved margins. Therefore, all of the choices are correct.

Marketers Want Their Firms to Develop Efficient Operations Because This