The goal of a customer excellence strategy is to gain loyal customers.Customer loyalty can be developed through:
A) having a strong brand
B) offering unique merchandise
C) providing superior customer service
D) all of these
E) none of these

Question

Quizplus · Accepted Answer

All three options - having a strong brand, offering unique merchandise, and providing superior customer service - contribute to gaining loyal customers. A strong brand can make customers feel emotionally connected to the company, offering unique merchandise gives customers a reason to choose the company over competitors, and providing superior customer service ensures that customers have a positive experience and will want to return. Therefore, having all of these strategies in place will increase the likelihood of gaining loyal customers.

The Goal of a Customer Excellence Strategy Is to Gain