Abercrombie & Fitch,a hip clothing retailer,includes a "Share it!" button on its website.This button encourages an Abercrombie customer to post a link to a product page (perhaps showing a new style of jeans)on Facebook or Twitter.Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers)will click the link,visit the page,and make purchases.This is an example of a ______ growth strategy.

Question

Quizplus · Accepted Answer

This is an example of a market penetration strategy, as it involves encouraging existing customers to share products with their network, aiming to increase sales among current market segments.

Abercrombie & Fitch,a Hip Clothing Retailer,includes a "Share It!" Button