The price of a product:
A) is usually expressed in terms of money.
B) includes the time involved in the purchase decision.
C) includes the effort and energy involved in researching the product.
D) is everything the buyer gives up to obtain the product.
E) all of these.

Question

Quizplus · Accepted Answer

Price encompasses not just the monetary cost but also the time, effort, and energy expended by the buyer to acquire the product.

The Price of a Product