Valerie's firm researched what its employees wanted from their jobs.It then communicated a brand image for the firm and worked to ensure that the employees' experiences matched what was advertised.The firm is using:
A) human resources marketing.
B) employee relations mediation.
C) human factors analysis.
D) employment marketing.
E) human asset branding.

Question

Quizplus · Accepted Answer

Employment marketing involves promoting the company as a desirable place to work by aligning the brand image with the actual employee experience.

Valerie's Firm Researched What Its Employees Wanted from Their Jobs