Effective promotion enhances a product or service's:
A) supply chain management system.
B) wholesaling capabilities.
C) perceived value.
D) design features.
E) all of these.

Question

Quizplus · Accepted Answer

Effective promotion helps to create a positive perception of the value offered by the product or service in the minds of potential customers. It can help to differentiate a product from its competitors, highlight its unique features, and communicate the benefits that it offers. While promotion can indirectly impact supply chain management and wholesaling capabilities, these are not the primary focus of promotional efforts. Similarly, while promotion may focus on design features, it is not inherently linked to this aspect of a product or service. Therefore, option C, perceived value, is the best answer.

Effective Promotion Enhances a Product or Service's