UPS washes its trucks nightly so they are always clean,and requires its delivery people to wear clean,unwrinkled uniforms.UPS probably established these rules because they know that:
A) consumers want friendly delivery people.
B) most delivery services do not require uniforms.
C) consumers' judgment of the benefits they receive from services are tied to the image of the producer.
D) the goods UPS sells are easily replicated.
E) all of these.

Question

Quizplus · Accepted Answer

The rule to wear clean, unwrinkled uniforms and keeping trucks clean indicates that UPS is trying to create a positive and professional image, which is likely to affect consumers' judgment of the benefits they receive from UPS's services. The company wants to create a good impression in the minds of customers and convey that they are trustworthy, professional, and reliable. This is important because in the service industry, the image of the producer is closely linked to consumer perception of the quality of service provided.

UPS Washes Its Trucks Nightly So They Are Always Clean,and