Joseph is about to graduate near the top of his class and has been looking at some forward-thinking firms.He had expected the job market to be tight,but found that some firms were using employment marketing to attract the candidates they want and need.He noticed these firms used all of the following approaches EXCEPT:
A) using marketing research to understand what future employees want from a position.
B) using advertising agencies to focus creatively on the targeted job seekers.
C) developing an employee-oriented brand image.
D) assuming that the right candidates will learn about the firm and apply for jobs without any encouragement.
E) working to ensure the employment experiences match the candidates' expectations.

Question

Quizplus · Accepted Answer

The passage mentions that firms are using employment marketing to attract the candidates they want and need. These firms are using marketing research to understand what future employees want from a position, using advertising agencies to focus creatively on the targeted job seekers, developing an employee-oriented brand image, and working to ensure the employment experiences match the candidates' expectations. However, there is no mention of firms assuming that the right candidates will learn about the firm and apply for jobs without any encouragement.

Joseph Is About to Graduate near the Top of His