Value-based marketing depends on:
A) knowing what the customer perceives as the key benefits of a product or service.
B) balancing customer benefits with reasonable costs.
C) knowing what benefits customers would do without to keep prices down.
D) looking at quality from the customer's perspective.
E) all of these.

Question

Quizplus · Accepted Answer

Value-based marketing involves understanding the customer's perspective, including their perceived benefits and willingness to pay for those benefits, as well as balancing those benefits with reasonable costs. It also involves considering the trade-offs customers are willing to make in terms of sacrificing some benefits for lower prices. Finally, quality must be examined through the lens of the customer to ensure that their expectations are being met. Therefore, all of the given choices are important aspects of value-based marketing.

Value-Based Marketing Depends On