When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to
A) identify her need.
B) search for information.
C) evaluate alternatives.
D) purchase a new car.
E) assess her satisfaction with the car she purchased.

Question

Quizplus · Accepted Answer

The next logical step in the consumer decision process after identifying the problem is to search for information about possible solutions. Kelly needs to research and find out what are her options for fixing the rusted floor or purchasing a new car.

When the Floor Rusted Through on Her Old Car,Kelly Knew