Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by:
A)looking through the internal records of a firm,often found on the company website.
B)examining personal memories and knowledge.
C)using the Internet to find what other consumers feel about a specific product or service.
D)consulting close friends and families before expanding the search to a wider,external group.
E)All of these

Question

Quizplus · Accepted Answer

Internal search involves examining personal memories and knowledge. Options A, C, and D refer to external search methods. Option E includes all the options, but only option B accurately characterizes internal search.

Once Consumers Have Recognized a Need,they Begin to Search for Ways