Which of the following is not one of the four factors affecting consumers search processes?
A)Perceived benefits versus perceived costs of search
B)Locus of control
C)Actual or perceived risk
D)Type of product or service
E)Functional versus psychological need

Question

Quizplus · Accepted Answer

Functional versus psychological need is not a factor affecting the consumer's search process; it relates to the types of needs consumers aim to satisfy, not the search process itself.

Which of the Following Is Not One of the Four